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PING Studio: How to find the right influencers?
You are most welcome to join the last PING Studio of the year 2017 taking place on December 1st 8.30-11.00 at Hilton Helsinki Strand. In this all in English morning event we’ll take a dive into the art of influencer and brand matchmaking. The December PING Studio is an official SLUSH 2017 side event.
During the morning we’ll hear the do’s and dont’s from both sides - the brands and the influencers. On top of the Keynote, we’ll learn from concrete case examples presented by Universal Music, Wecast and Ghostlamp. The event concludes to an interesting panel discussion between influencers and the professionals who help companies find the right influencers.
8.30 Networking and christmas porridge by Hilton Helsinki Strand
9.00 PING Helsinki Influencer Analysis - A great tool to develop successful influencer co-operation, Inna-Pirjetta Lahti, Co-Founder & Head of Inspiration, PING Helsinki Oy
9.15 Keynote: The Power of Natively Digital Celebrities, Essi Pöyry, Postdoctoral Researcher at the University of Helsinki, Consumer Society Research Centre
Influencer marketing campaigns typically use both well-known celebrities as well as persons known solely from social media, referred to as natively digital celebrities. This keynote presents research results on the effectiveness of these groups in a variety of influencer marketing campaigns, and argues for the most impactful campaign designs.
9.45 Wecast / Engage while making yourself heard, Hanna Westerholm, CEO and Co-founder & Emilia Gustafsson, Co-founder, Wecast
How to get your message across to your target group through the right influencer in the right channel. The presentation includes a Case example with Finlands most popular podcast.
9.55 Ghostlamp / We know the Influencer, but who are the followers? Óli Tómas, Co-founder/Co-CTO, Ghostlamp
Why Ghostlamp tries to understand the followers and who they are as much as trying to understand the influencer himself/herself. The presentation touches on how Ghostlamp analyzes the followers and why it has great impact on the outcome of the campaign.
10.05 Universal Music / Music artists: The new possibilities in influencer marketing, Nina Tuomenoksa, Head of Music & Brands, Universal Music, Satu Laakso, Marketing Manager, Berner Oy
Finland´s most popular pop star Robin designed his own collection of rubber boots for the HAI brand. This extremely successful cooperation succeeded to talk to the core audience and reach all the set key KPIs and objectives.
10.15 Discussion on the case examples
10.30 Q&A with the topic ”How to find the right influencers?”
Hendrik Morkel, Adventure Travel Blogger & Photographer
Emma Naumanen, Co-founder, Monochrome
Iiro Lahdenranta, CEO, Results Entertainment Agency
11.00 Event closes
If you’re looking to take your influencer marketing to the next level year 2018, secure your spot to this event now!
The number of participants is limited and seats are filled in the order of registrations received. The event is free of charge, but please note that the registration is binding and an un-cancelled spot may be charged with a fee.