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Welcome to the World Tourism Day 2026 webinar, organised by the Finnish Society for Tourism Research.
This year, the World Tourism Day follow-up event will be held on Monday, 28 September 2026, from 9:00 to 11:00.
Program:
- 9:00am – Welcome and introduction
Juulia Räikkönen, University of Lapland - 9:10am – How will Generative AI change the destination experience?
Juho Pesonen, University of Eastern Finland - 9:40am – Who Gets Recommended by AI in Travel?
Joel Pakalen, Haaga-Helia University of Applied Sciences - 10:10am – AI in Digital Cultural Heritage: Safeguarding Local Community Rights and Intellectual Property
Rosa Ballardini, University of Lapland - 10:40am – Discussant Remarks
Ismo Malinen, Finnish Heritage Agency - 10:55am – Conclusions
Juulia Räikkönen, University of Lapland
An online event for tourism researchers, professionals and students.
Welcome to the free webinar!