Join us for an online webinar exploring the latest regulatory updates and developments in China's food and beverage market organized by Embassy of Finland in China and Consulate General of Finland in Shanghai 10-12am (EET) on 16th September 2026.
China remains one of the world's largest and most dynamic food and beverage markets, offering significant opportunities for Finnish exporters, ingredient suppliers and food technology companies. At the same time, regulatory requirements, distribution channels and consumer preferences continue to evolve rapidly.
This webinar provides a practical update on the Chinese food market in 2026, with a particular focus on the implementation of GACC Decree 280, market access requirements and current consumer trends.
Drawing on expertise from local market specialists, the session is designed to help Finnish companies better assess opportunities, manage compliance requirements and identify suitable market-entry approaches.
Agenda
10:00-10:05 | Opening Remarks
Representative of the Consulate General of Finland in Shanghai
10:05-10:45 | China Food Sector Policy and Regulatory Update
Anna-Stiina Antola, Counsellor for Agriculture, Food and Veterinary Affairs, Embassy of Finland in Beijing
10:45-11:15 | China Food Market Update, Business Opportunities and Market Entry Approaches
Jianing Lu, Senior Advisor, Consulate General of Finland in China
11:15-11:45 | China Food Market Consumer and Market Insights 2026
Emma Lin, Research Director, Nint
11:45-12:00 | Open Q&A Session
jianing.lu@gov.fi
Consulate General of Finland, Shanghai