Denmark is one of the Nordic region's most competitive and sophisticated food markets, characterized by a high concentration of retail groups, strong private label offerings, and consumers with a growing interest in health, sustainability, convenience, and premium products. Danish retailers are increasingly seeking innovative products and reliable suppliers that can support both branded and private label growth.
This webinar will provide Finnish food and beverage companies with practical insights into the Danish retail market, current consumer trends, and opportunities for both branded products and private label supply. Participants will gain a better understanding of the Danish retail landscape, buyer expectations, and market entry considerations.
Register below by 2 November 2026.
Why Participate?
Gain practical insights into the Danish retail market, consumer trends, and buyer expectations. Learn how to position branded and private label products, identify relevant routes to market, and assess the potential for growing your business in Denmark.
Who Should Attend?
- Snack manufacturers
- Oat product producers
- Bakery and cereal companies
- Confectionery brands
- Functional food manufacturers
- Beverage companies
- Organic food producers
- Private label manufacturers
- Ingredient suppliers with retail ambitions
Speaker bio
Philip Bank supports Finnish companies in entering and growing in the Danish market. Based at the Embassy of Finland in Copenhagen, he works closely with businesses, industry stakeholders, and public-sector organizations to identify opportunities in areas such as food, FoodTech, AgriTech, sustainability, and public procurement. During this webinar, Philip will share insights into Denmark's food market and the business opportunities emerging for Finnish food companies.
Agenda
Embassy of Finland in Denmark
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Market overview
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Key retail groups
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Consumer trends
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Premium vs value segments
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Sustainability and health drivers
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Salling Group (Bilka, føtex, Netto)
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Coop Danmark
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Rema 1000
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Dagrofa (MENY, SPAR, Min Købmand)
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How purchasing decisions are made
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What Danish buyers are looking for
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Common supplier challenges
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Oat products
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Functional foods
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Healthy snacks
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Premium confectionery
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Sustainable products
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Specialty foods
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Danish private label trends
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Retailer requirements
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Co-manufacturing opportunities
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What makes a successful private label supplier
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Retail
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Importers and distributors
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Foodservice
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Online retail
Further information
philip.bank@gov.fi
Senior Advisor, Finnish embassy in Denmark