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MK Aamukahviseura 27.1.2026: Driving Omnichannel in your organisation: Optimising customer data through CRM
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Tuesday 27.1.2026 at 8.30–9.00

MK Aamukahviseura:

Driving Omnichannel in your organisation: Optimising customer data through CRM 

Guest speaker David Blake (Avenyo)
 
Everyone talks about omnichannel. But what does it actually feel like for customers when it works and doesn't work? And why does it usually fail? Email, web, social and sales often live in silos, and customers notice immediately when things don't connect. As a marketer, you're often the one bridging these gaps – and it's both a challenge and an opportunity.
 
In this Aamukahviseura David Blake (Avenyo) will pinpoint where omnichannel typically breaks down and show how marketing can solve it. David will also reframe CRM as a decision system, not just an email tool and share practical ways to ensure customers get the right message at the right time – without overwhelming them.
 
You'll also hear real examples of what "good" omnichannel looks like, how to prove ROI in a way leadership trusts, and a clear 30-60-90 day plan so you know exactly what to do first.
 
In these 30 minutes, we'll cover topics like: 
📍 Why omnichannel breaks down – and what customers actually experience 
📍 How marketing can reframe CRM as a decision system, not just an email channel 
📍 Simple rules for delivering the right message at the right time 
📍 How to prove omnichannel ROI to leadership 
📍 A practical 30-60-90 day roadmap to get started
 
Whether you're just beginning your omnichannel journey or looking to connect the dots across your existing channels, this session is for you. We hope to see you online. Welcome!
The MK Aamukahviseura is a virtual morning coffee event organized by MarkkinointiKollektiivi, where inspiration is shared with changing guests for all marketing experts. There is a casual discussion about current events, topics and phenomena in the field of marketing.

The MK Aamukahviseura is open to anyone interested in the topic and participation is free of charge.
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Event information

Name MK Aamukahviseura 27.1.2026: Driving Omnichannel in your organisation: Optimising customer data through CRM
Time Tuesday 27.1.2026, 8:30–9:00
Address TwentyThree
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