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Tuesday 25.8.2026 at 8.30–9.00
MK Aamukahviseura:
Not all AI is the same: A guide for marketers on choosing the right tool
Guest speaker Torkel Öhman (Amanda AI)
Have you ever used AI and suspected it was just guessing the answer?
You're right to be suspicious. Not all AI works the same way. There are two fundamentally different kinds: deterministic and probabilistic AI – and they are built to solve problems in completely different ways.
Probabilistic AI is what most of us use every day, including tools like ChatGPT and Claude. These models don't calculate answers; they predict the most likely answer based on patterns in data. That's why they can sound incredibly convincing while still being completely wrong.
Deterministic AI works differently. It follows mathematical models and rules. Give it the same inputs, and you'll get the same answer every time. Right now, many marketers are using probabilistic AI – language models – for almost every task. Teams that have handed over more advanced work are slowly discovering which jobs should never have been delegated in the first place.
In this MK Aamukahviseura Torkel Öhman (Amanda AI) will share practical examples of which type of AI is best suited for different tasks in marketing, supported by real-world examples from L'Oréal.
In these 30 minutes, we'll cover topics like:
📍Is this a math problem or a probability problem?
📍 When should you be skeptical of AI — and when is it perfectly trustworthy?
📍 Where do language models like ChatGPT and Claude actually create value?
📍Is this a math problem or a probability problem?
📍 When should you be skeptical of AI — and when is it perfectly trustworthy?
📍 Where do language models like ChatGPT and Claude actually create value?
As Torkel says: "A weather forecaster can tell you there’s a 70% chance of rain on Saturday, and that’s genuinely useful. You do not want your banker telling you there’s a 70% chance you have money in your account. For some questions, you want probabilities."
The MK Aamukahviseura is a virtual morning coffee event organized by MarkkinointiKollektiivi, where inspiration is shared with changing guests for all marketing experts. There is a casual discussion about current events, topics and phenomena in the field of marketing.
The MK Aamukahviseura is open to anyone interested in the topic and participation is free of charge.
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