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MK Aamukahviseura 20.10.2026: How can B2B marketeers make their brands work for humans and machines
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Tuesday 20.10.2026 at 8.30–9.00

MK Aamukahviseura:

How can B2B marketeers make their brands work for humans and machines

Guest speaker Stuart Barnes (VML Finland)
 
Every B2B brand now has two audiences: humans and AI. They need different things from your brand and a coordinated approach keeps your brand relevant to both.
 
The way buyers search for information and make decisions is changing, but the motives behind their purchases remain the same. That is why emotional engagement matters more than ever in B2B marketing.
Stuart Barnes (VML Finland) joins this Aamukahviseura and presents a new approach to brand and marketing work, built on buyers' changing behaviour and the motivations that stay constant.
 
In these 30 minutes, we’ll cover topics like:
📍 What is changing in how B2B buyers act, and what stays the same?
📍 What does AI need from your brand and what do people need?
📍 Why do emotions matter more and more in B2B marketing?
📍 How can you plan your brand and marketing work for both audiences?
 
This Aamukahviseura is for you if you work with brand or marketing in a B2B company. You will learn how to make your brand work for both buyers and AI. Welcome to join us online!
The MK Aamukahviseura is a virtual morning coffee event organized by MarkkinointiKollektiivi, where inspiration is shared with changing guests for all marketing experts. There is a casual discussion about current events, topics and phenomena in the field of marketing.

The MK Aamukahviseura is open to anyone interested in the topic and participation is free of charge.
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Name MK Aamukahviseura 20.10.2026: How can B2B marketeers make their brands work for humans and machines
Time Tuesday 20.10.2026, 08:30–09:00
Address TwentyThree
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