Dear participant!
Product developers know how one right or one unfortunate decision can change everything. And as a consequence, the product development based on that decision undergoes two very different paths.
It is well known 80–90% of a product’s life cycle profit is determined by the first important decisions. The early part of the journey shapes lasting success. Key making decisions based on knowledge.
On a bright path, we master the beginning. Our product is built on what customer's and end user's true needs, simple, reliable and meaningful. The teams connect to their mission. They focus on their customers, explore and learn, and make their own plans to shorten time to market. Deadlines are met and quality shines. Management stands behind and supports the teams all the way. When we launch, customers line up.
On the contrary, on a hard path. We start to execute on a decent idea we have. The requirements specification is expected to give customers and end users a desirable product. It looks good at the beginning. But based on late customer feedback, teams are forced to change direction halfway through. Deadlines slip, teams are squeezed and energy wanes. When the product is launched late, it is not the breakthrough they hoped for. It's late to market and not quite in line with customer needs.
Whether you’re fired up or feeling at a loss, please come join us in April in Helsinki, Finland, as we persevere toward ways to master The Art of the Beginning. Our objective is to make sure you walk away inspired; with a supportive network and some new ideas you can implement right away!
We hope you’ll join us in Helsinki, Finland, April 27 - 29, 2026!
Christer Lundh
2026 Europe Conference Chair
Program
April 28th Conference
April 29th Post-conference workshop (bookable also separately later)
Pricing:
Standard 1-day Exchange Conference. € 895
Optional Pre-/ Post-conference Full-day Workshops/ 2 half day workshops € 995
Optional Pre- Half-day Workshops each € 495
Full Three Days Special € 1 995
Separately registrations for Katherine Radeka's workshop on April 29t-30th
Read more and join!