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How can future-thinking shape the way we create music? Can songwriters really predict what’s next in the industry? In this insightful session, we’ll dive into the fascinating intersection of creativity and foresight in songwriting.
Join musicologist Riikka Hiltunen as she shares key findings from her PhD research on trend-spotting and future-orientation among professional songwriters. Learn how to hone your own foresight skills, explore how creativity and innovation are linked, and uncover who truly “owns” the future of music. Get ahead of the curve and be prepared for what’s coming next in the world of music.