Learning outcomes:

By the end of this course, students should be able to:

recognize the growing importance of the international and global nature of tourism and hospitality
understand the multicultural aspects of tourism and hospitality activities and importance of studying cross-cultural aspects from the perspectives of both service providers and customers
apply the concepts of intercultural competence, intercultural sensitivity and intercultural intelligence and their relevance for tourism and hospitality
apply the cultural dimensions, proposed by Geert Hofstede and other experts, to provide ef?cient and effective services

Contents and methods:

Tourism and hospitality are service industries where visitors from different nationalities and cultures come into contact with host cultures. It is imperative, as the international market grows, to understand the influence of national cultures on their consumers in order to best serve and compete for a share of those diverse markets. As the tourism industry becomes more culturally diverse, future tourism and hospitality managers should understand their customers from different cultural backgrounds.

The course "Cross-cultural professional communication in tourism and hospitality" offers students a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry.
This online course includes self-guided online lessons, template based analysis and a development plan for a company.

All course tests are designed so, that they are opened only on a given period, which is mentioned at the topic test. At the end of the course you will pass an online final test. Instructions you could find in Learn.

The course covers 3 ECTS credits, totalling 81 hours of student work. The number of hours is theoretical and varies according to student effort.

Study material:

Study material pages are designed to help you find the valuable learning material.
This course is carried out in a Learn educational environment. It is totally automated. It contains online material, online tests and final test. If you need to get individual counselling, you could get it online, or by meeting the teacher, pointing out the reason and the date by sending a message to the teacher.

Assessment: Accepted/Failed