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Brand discoverability in the age of AI
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Join us for an exclusive, fast-paced session where we break down the new rules of brand discoverability in the age of AI.

The era of optimizing solely for page-one blue links is officially shifting. With platforms like Gemini, ChatGPT, and Claude fundamentally changing how users seek information, traditional SEO has evolved into something entirely new: GEO ( Generative Engine Optimization ).

If AI engines aren't citing your brand in their answers, you're missing out on the modern buyer's journey.

Our program and speakers:

8:30 Coffee and breakfast

9:00 Jakob Bartholdy, Product Specialist Adobe: Generative Engine Optimization (GEO): Move beyond SEO to optimize for AI-first experiences.

9:30 Juhani Väätäjä, Tech Lead VML Finland: The Invisible Leader: Why Finland's Category Leaders Are Missing from AI Answers - and what to do about it.

10:00 Discussion and networking

10:30 End of show

 

 

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Event information

Name Brand discoverability in the age of AI
Time Thursday 20.8.2026, 08:30–10:30
Venue VML Office
Address Pursimiehenkatu 29-31 A, Helsinki, On the map
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