10:00 minutes left to confirm your registration
Your reservation has expired. There may still be places available
on Tuesday, May 12th at 2-3 pm CEST, 3-4 pm EEST
Building the Business Case for Agile Marketing
You've heard about Agile marketing, maybe read an article or two that raised your interest in the subject. But how do you go about convincing others to give Agile marketing a try? What are the benefits of implementing Agile marketing? What are the hurdles?
In this 45 minute webinar, we will explore:
- The business case for implementing Agile marketing
- The results organizations have achieved using Agile marketing
- How to get started with Agile marketing
- Common barriers to overcome when getting started
The webinar will have 15 minutes for Q & A at the end.
Zoom will be used for the webinar and a link to the session will be provided to registered participants before May 25th.
The online Webinar is provided free of charge. Please sign up below.
Host Melissa Reeve, Vice President of Marketing
Melissa Reeve is the Vice President of Marketing at Scaled Agile, Inc. In this role, Melissa guides the marketing team, helping people better understand Scaled Agile, the Scaled Agile Framework (SAFe) and its mission.
Before joining Scaled Agile, Melissa served as Vice President of Marketing for American Sentinel University, leading marketing and rebranding efforts for this online university through its early growth years. Most recently, Melissa served as the Director of Marketing for TDWI, an online events, education and membership company focused on the business intelligence, data warehousing and big data sectors.
Melissa’s background in education and training organizations, along with her studies in lean-manufacturing in Tokyo, provided the perfect foundation for her role at Scaled Agile.