Responsible AI for Marketers

Responsible AI for Marketers: What It Means, Why It Matters, and How to Get It Right?

Tuesday 9.9. klo 10−11
Webinar

In this webinar we will go through:

  • How AI is being used in marketing, media & e-commerce today with examples across creative, research and insights, media optimisation, and more.

  • Legal, ethical and reputational risks to be aware of including IP, privacy, bias, regulatory, transparency, and consumer trust.

  • Real-life examples of AI missteps in marketing and what we can learn from them.

  • How to use AI responsibly in practice including practical tools, questions to ask AI vendors and agencies, and common pitfalls to avoid.

  • Key takeaways for cross-functional teams: marketing, legal, privacy, and procurement.

 
Our speaker, a tech and AI lawyer, Laura Holden has over 14 years’ experience advising global organisations like Unilever, Diageo and WFA on responsible tech and AI adoption. She is a regular speaker on AI governance and marketing innovation.
 

Is the timing not suitable for you? Do not worry, you can still register and Marketing Finland will provide you the webinar recording by email afterwards.

 

Sign up before 3.9.2025.

Please note that participation links for events are personal, and sharing them is strictly forbidden. This webinar is free of charge only for MMA members. No recording will be made available after the webinar.

Your registration is binding. If you fail to cancel your participation, a no-show fee of 30 euros will be charged. Please remember to cancel your registration if you cannot attend!