Wednesday 29.5.2024, 14:00–15:30 (Finnish time) / 13:00-14:30 (CET)

In B2B sales, which require negotiation and customization, both the seller and the customer benefit if the best possible offer can be reached as quickly as possible. For this, AI can potentially improve the sales process by providing insight and offer recommendations. However, this requires use of multiple data sources and tight collaboration between data owners and data scientists to unlock the value of data.

In this webinar we will highlight both technical and business aspects of accessing data with AI-driven B2B sales. Findings have been gathered from collaborative research project InnoSale and presented in blog serie spring 2024. Blogs can be found at https://www.innosale.eu/.

During the webinar, participating companies and research organization VTT will share lessons learned on their experiences related to data accessibility in AI-driven B2B sales.

The perspective will be especially on the following areas: 1) use cases, 2) stakeholders, 3) data wrangling, 4) confidentiality and 5) business benefit.

AGENDA

·Welcome and introduction, Sari Järvinen, VTT

·Possibilities in AI-driven B2B sales development, Konecranes

·Highlights from the blog serie, Marko Jurvansuu, VTT

·Lessons learned - roundtable, Konecranes, Molok, Wapice, LeadDesk, Software AG, VTT

·End of the meeting

Please register from top of the page by 26.5.24.

Welcome!

Sari Järvinen, Senior Scientist, VTT

Marko Jurvansuu, Principal Scientist, VTT

This work is carried out in ITEA InnoSale research project supported by Business Finland.