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AI - Opportunities and Challenges


A warm welcome to the IMA 50th International Annual Conference, which will be held in the beautiful city of Stockholm, Sweden at Hilton Stockholm Slussen on October 18, 09.00-17.00 CEST.

The conference, themed "AI - Opportunities and Challenges" will introduce you to the Artificial Intelligence landscape, drawing inspiration from esteemed experts in the field.

Artificial Intelligence is a part of the evolution of Management Assistants in the digital era. One of the first digital assistant, Siri, was introduced in 2011 by Apple, and this opened a door of possibilities for digital assistants in the workplace. Many have been asking themselves if digital assistants will outcompete management assistants in the future.

However, the role of Management Assistants has always been evolving, and IMA has been supporting its members to keep up with new requirements and adapt to the changing workplace since its foundation in 1974. With the adoption of computer-based tools and the emergence of digital assistants, the role of Management Support Professionals continues to evolve, and IMA is here to support you every step of the way.

AI presents opportunities for management support professionals by automating routine tasks, enhancing data analysis, and facilitating decision-making. However, it also poses challenges, such as job displacement and the need for professionals to adapt to new technologies. Successful integration of AI requires upskilling to leverage its benefits while addressing potential challenges. This is what this conference will focus on and give both inspirations and insights.

By attending this event, you will be inspired, engaged, motivated, and gain invaluable insights into how you, as Management Assistant, can understand, adapt and be inspired to work with AI in a responsible way to advance your career. Join management support professionals from over 20 countries for a rewarding professional and personal experience.

The registration is now open! Early-bird fees apply until July 15. Welcome to join us and also to celebrate IMA's 50th Anniversary at the unforgettable Anniversary dinner and party at Hotel At Six! don't wait to sign up we have a limited number of seats!

The event will be live-streamed and recorded and made available for replay for a period of 60 days post-conference for those that would like to attend online.

We extend a warm welcome to both members and non-members to join us!

Best regards, 

The Executive Committee and the IMA Sweden project team 

Learn more using the menu in the top left corner of this page. 

For further queries please contact the Professional Conference Organiser, Strictly Business, at 

Link to IMA homepage 

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