Course contents

Course Description


4 CO19SLIX10000


Digital Concepting


5 cr


The course is targeted to those who are aiming at establishing a focused career in the field of design and digital commerce

In this course you will obtain an overview of the UX design and design processes for creating user-centric digital services and interaction design.

You also acquire knowledge of design thinking, concept design and other specific techniques and guidelines for developing meaningful services in digital age.

The student is able to understand
- how to design great user experiences
- Build up knowledge, skills and competencies in user experience design and digital communication.

The student is able to
- create, improve and develop new concepts and solutions for businesses and organizations within digital marketing and interaction design


Student prepare for idea creation and assessment, development of concepts.


- Active participation


100 % online (Moodle)

- The Moodle platform opens up for orientation and access on 20.09.2019. For to participate the course, the login is required by 30.09.2019 at the latest.
- The course and exams will open on 20.09.2019 and will be closed on 15.12.2019 at 11.55 pm.
- Assessment will be registered by 20.1.2020.

Grading Scale

Passed - Failed

Course material

Sketching user experiences : the workbook. S. Greenberg
Sketching user experiences: getting the design right and the right design
Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation. D. Ryan.


- No prerequisites


Silfver Jouni,